Training PEO and Human Resources Outsourcing Sales Professionals
for Over 30 Years

We help HRO/PEO sales professionals succeed by providing authentic strategies for prospecting, qualifying opportunities, conducting C-level discovery meetings, building the business and financial case, and gaining client relationships to create an endless stream of referrals.

Sign up today for Clay’s Strategies for Success newsletter for sales intelligence to gain more client relationships.

Clay Kelley HRO Sales Training

Clay M. Kelley, SHRM-SCP

Rock-Solid, Proven Practices for HRO Sales

Since 2005, Clay has been an integral part ALTRES' success, bringing our sales initiative rock-solid and proven practices that have helped us to grow at a rate of more than 20% year over year.
Clay Kelley HRO Testimonial - Barron Guss
Barron Guss
President and CEO, simplicityHR by ALTRES

Helping Our Clients Succeed

HRO and PEO training solutions for every need

One spot left in Virtual Training Camp LIVE!

Registration is $1,995 and closes at 7:00 PM CDT on July 15.

Since 1999, HROs and PEOs from all over the United States have chosen Training Camp as their professional development program for training new and experienced sales team members.

Virtual Training Camp LIVE! is delivered live via video conference. Virtual Training Camp LIVE! is an intense five-day program that includes over 30 hours of education, multiple drill-for-skill sessions, and retention strategies. At Training Camp, we teach real world education to increase each participant’s competency and confidence.

The Clay Kelley Human Resources Outsourcing Sales University is a comprehensive online human resources outsourcing (HRO) training program. We call it The U.

The U is designed to teach sales professionals of all levels the complexities of human resources, workers’ compensation, risk management, employee benefits, benefits administration, payroll, payroll taxes, prospecting skills, and C-Level selling strategies.

Request a demo of The U today so you can see firsthand the value it will bring to your PEO sales team!

Managing for Success registration is currently closed.

To be notified of the next Managing for Success dates, sign up for Clay’s Strategies for Success e-newsletter.

For over 30 years, I have had the good fortune to lead and coach sales teams, whether they were my own or one of my clients’ teams.

Helping people succeed is my passion and my mission! That is why I am excited to announce the launch of my new webinar series, Managing for Success in Selling HRO.

The goal of Managing for Success is to help you increase sales productivity and profitability, reduce turnover, and decrease sales acquisition costs. Find out more and secure a spot in the program today.

Top performers, sports figures, entertainers, snipers, chess players, anyone who is recognized by their peers as the top in their field, all have two things in common…

A drive to succeed and coaching.

The Clay Kelley Platinum Partner Coaching Program is designed to help your sales team increase sales revenue and profitability.

Because of the commitment we make to each Platinum client, opportunities are limited. Contact us today to find out more.

What Our Clients Say

Greg Packer


Clay is the quintessential expert on PEO sales training and has been for three decades.

Ned Flynn

Experienced Sales Leader

Clay Kelley is the best trainer in the PEO industry.

Becky Buttermore

Experienced Sales Leader

Our business tripled. Clay is a great teacher.

John Ferguson

Director of Sales

There is no reason for a company to invent or reinvent the wheel while Clay continues to offer the finest sales training in the industry.

Let Clay Help You Succeed

To start an authentic discussion about your goals, request a meeting with Clay today.

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Don't miss the next
Managing for Success!

To be notified of the next Managing for Success series, sign up for Clay’s Strategies for Success e-newsletter.

One spot left!

One spot left in Virtual Training Camp LIVE!

Registration is $1,995 and closes at 7:00 PM CDT on July 15.